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Release: Australia · Updated: 2026-03-12 · Official documentation · View source

Survey distribution

There are several ways for survey administrators to distribute surveys to users.

Surveys are distributed using any of the following methods.

  • Send survey invitations to users.
  • Share a survey URL that opens the survey directly.
  • Create a module that opens a survey.

  • Email notifications for surveys
    When an administrator creates a survey and assigns it to a user, an email notification is sent to the user. Selecting the survey link in the email notification redirects the user to the survey page, where the user can take the survey. This type of survey is called a non-triggered survey.

  • Send survey invitations to users
    You can send survey invitations using the Assign Survey or Send Invitations buttons on the Survey Definition form.
  • Define a recipients list for surveys
    Use a recipients list to define targeted set of users for whom the survey invite can be sent. You can use a recipients list for multiple surveys.
  • Add a recipients list to a survey
    Send the survey invites to targeted sets of users by adding a recipients list to a survey.
  • Embed a survey within the Outlook email client
    Embed an interactive survey in the email notification sent to a user. The user can answer the survey questions and submit the survey from the email client instead of opening the survey in a new browser tab.
  • Enable localization for a survey
    Enable a survey user to take a survey in multiple languages.
  • Survey URLs
    You can distribute a survey by giving survey users a survey URL.
  • Create a survey module
    You can create a module that opens a survey.
  • Sharing surveys
    You can export a survey and then import it to a different ServiceNow instance.
  • Configure a survey in the Connect chat support
    Enable a user to take a survey after chatting with a support agent.

Parent Topic:Survey administration

Related topics

View survey reports

Survey designer

View a survey instance

Survey users and groups

Copy a survey

Publish a survey

Customize the appearance of a survey

Survey definitions

Create a survey designer template question

Survey questions

Survey trigger conditions

Outlook Actionable Messages

Sentiment analysis for surveys

Surveys in Service Portal and the Now Mobile app

Surveys in ITSM Virtual Agent

Legacy survey migration